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About

Paul Rainier (REIGN) was born in Washington DC and raised in Northern Virginia. In 2017, he moved out west to escape conformity and un-become everything that wasn't really him.

Fast forward to today, Paul Reign is now an independent lifestyle brand based out of Los Angeles, California. A remedy, a story of highs and lows, and a daily reminder to keep pushing. Our goal is to offer products from unfamiliar perspectives, inspired by personal life experiences and rebellious youth culture.